Corporate training videos need to be captivating and informative at the same time. The main aim is to belt out information without boring the end user, so how does one do that. Here are a few tips to go by, please read on and be well-informed for the same.
Have a plan which is concrete.
Every motive should have a plan that is concrete and strong. Every step of the filming process should be streamlined and to the point. There shouldn’t be guess work or else smooth flow of events wouldn’t happen. Ensure that the video has an introductory slot, a body which gives it all and an ending that is smooth. Actors need to be spontaneous and natural, so that the clients can get their messages conveyed with ease to the viewers. Videos that aren’t too long are the best to use, but if you do need a longer duration, please ensure to stay within the attention span limits.
Messages to be conveyed
As mentioned, when addressing the corporate honchos, have a short video overview which says it all. For more fodder to engage the clients with, have client testimonials in the video and have relevant industry information, facts, visuals etc as well, for this is what engages the corporate client.
It would also be wise to seek independent opinions while making the video for the corporate world. An independent review now and then would help you stay focused and wouldn’t make you lose sight of the big picture ahead. Introduce something new and nice to the video, but only after independent opinions of the same are taken. This will help you avoid blunders that could prove costly in the later stages of production. Finally, be open minded and willing to experiment a little, you never know where you strike gold with so many ideas and opinions pouring in.
Stick to the budget
It is wise to always have a ballpark figure for the making of the video; this would be the budget that you should stick to. Be as realistic as possible when planning the budget, and don’t go over the top. If there are tight purse strings to manage and yet you would like to have state of the art animate techniques used in the video, ensure that you provide the service vendor with the materials, which brings down the costs.
Just because you are working on a low budget, it doesn’t mean that the video has to be shoddy, take a look around and you would notice a lot of corporate training videos that aren’t made with high end gadgets or big budgets.