Reasons Why Web Video Marketing Is So Popular

Plenty of marketers online are using web video marketing as an efficient tool to reach their goals in the shortest turnaround times. There are many advantages for business owners these days to avail from such services, and this is why there are strategies being made to grab the attention of many visitors online through such […]

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How to Dress for an On-Camera Interview

If you talk to professional TV anchors or talent, it can be quite an education in terms of how to dress for on-camera situations like interviews, talk shows or events. Unless this is a completely candid camera situation or live coverage of an event, you do have control of your appearance and how to appear […]

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Video Production 101: Moving vs. Static Shots

When considering the production aspects and camera work required in your video, it’s essential to get the storyboard buttoned up. This means that you work out each scene and shot. That means you need to decide how you want to convey the message in your video and get it down in a logical sequence. The […]

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Making Video Work For You and Not Against You

It’s said that a picture speaks a thousand words. With YouTube emerging as one of the most popular information distribution hubs worldwide, most marketing departments and media professionals are making sure that their campaigns hit a bull’s eye through effective videos. There are thousands of videos and presentations jostling for space. All of them are […]

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How to Select the Right Music for Your Video

Video and visual images have captured the marketing space like no other media. With social networking and TV/Internet advertising becoming the most powerful drivers of marketing today, using the weight and voltage of the visual medium is being recognized as one of the most important strategies in advertising and marketing. However, human beings are driven […]

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The Right Time of Day to Target Your Customers

With the boundaries between work and leisure, personal time and professional commitments, day and night becoming more blurred, with people working and communicating across time zones and geographies, it’s time to ponder that age-old question, “So when’s a good time to talk?” Today, it looks as if any time is a great time to target […]

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Babies and Puppies: Why They Work for Video

Since the famous E-Trade commercials debuted some years ago, the unmistakable, compelling appeal of using babies to jack up the emotional factor in ads is a proven fact. Today babies promote every kind of product from automobiles to computers. Apart from human babies, animal young ones like kittens, puppies, day-old chicks, lion cubs or new […]

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The Rise of Second Screens

Finally, it’s official – consuming media is no longer a passive endeavor. We text while watching TV, update our status on FB as we’re on Playstation, call-in to a TV presenter or host to convey our opinions, tweet our thoughts when we watch the news, look for updates or scores on mobile phones or tablets […]

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